Safety training is a necessary piece of building a successful construction business, and the value of well-informed workers is well established. (More on that below.)
In this post we’ll discuss the crucial parts of a great construction safety video and how we craft that for our clients, as well as the practical benefits of improving your team’s safety procedures and awareness.
Even when there’s good team spirit, watching a dry safety video can still feel like a chore. If the information doesn’t connect, everyone watching will feel like the session is merely a means to an end.
There are two main ways to ensure a safety video is interesting so that doesn’t happen.
First, the video should tell a story. If your training video feels like a recorded Powerpoint… you’re doing it wrong… or at least, not getting as much value out of the safety training video as you could get!
How do you make the safety training video more engaging for your construction company? Use a narrative approach. This ensures that all of the dos and don’ts feel grounded in context and aren’t just a list. If the visual narrative is obvious right away, then ideally the training video will come off more like safety information that truly relates to the employees or subcontractors watching it and is part of a larger presentation.
Our partnership with Frank L Blum, one of North Carolina’s biggest construction companies, is a good example of external branding matching internal branding.
While we were working on an internal safety training and welcome video for Frank L Blum, we were also collecting footage for the future external branding video for their future 100th Year Anniversary Video (linked here). Not only did this keep the brand look consistent, but it saved the company some money on video production cost since we were able to use some of the drone footage and video footage we captured for both projects. This saved us some repeat travel to Raleigh, Charlotte, Winston-Salem, Asheville and Greensboro.
There was plenty of additional video footage of new projects that needed to be captured, but many of the time-sensitive construction jobs happening at the time of the safety training video and welcome video were filmed and ready to drop in the edit for the branding video when the time came!
OSHA reports are pretty clear on this from years of data. According to their findings, companies following their guidelines have reduced work-related serious injuries by 60% (OSHA’s occupational safety).
In fact, OSHA estimates that for every $1 invested in occupational safety training, a company can save between $4-6 in would-be costs. That savings begins with a company’s culture, both in taking procedure seriously as well as there being real trust between leadership and employees.
The savings isn’t simply dollars not being spent on damages or employee injuries, but also in avoiding morale-damaging incidents that have even longer lasting effects on the company.
For something as important as a training video, where the procedures taught there will impact everyday operations, ensuring the presentation is top notch becomes crucial.
Teaching the same material can understandably feel stale for a trainer, though. Another advantage of video production is setting up the ideal run-through of the information and being able to use that version for all subsequent training.
No worries about the trainer feeling fatigued or distracted that day, or of a new trainer filling in that isn’t as familiar with the material. Nor of schedules not matching up between the trainer and the team.
Especially in the case of training on heavy machinery. It’s probably not always convenient to have that kind of gear in an open space without a ton of surrounding work and noise happening to demonstrate its operation for others. A video means you can plan an afternoon around it, and then have it as a model for anyone who needs it.