The United Way of Forsyth County needed to boost donor engagement by telling the stories of those impacted by their work in the growing Winston-Salem community.
So we leveraged testimonials to demonstrate the personal impact donors were making by giving to United Way and the non-profits they support.
While telling the important storyline of economic and social disparity across the city, we also knew the video still had to be emotionally and visually engaging
So we filmed the opening sequence over three days in a variety of locations to capture the viewer’s attention and set them in the story.
It was a privilege to showcase what’s being done in our own backyard, and we feel honored to shed light on how to restore our community through our creative work.