Video Production
Canter Hype Video
One of our favorite projects. Canter Power Systems wanted a unique hype video to celebrate a decade of incredible growth. Video was premiered at their regional meeting in Las Vegas.
Online videos have been found to reach over 90% of their intended audience. So what does that mean?
Your customers are asking … no, begging you to communicate with them via video. It’s one of the most effective ways to tell your story when done well, and visual storytelling is what we love.
Let's Get a Coffee!Video Production
One of our favorite projects. Canter Power Systems wanted a unique hype video to celebrate a decade of incredible growth. Video was premiered at their regional meeting in Las Vegas.
Video Production
United Way of Forsyth County showcased two organizations that benefit the community in Winston-Salem for their annual giving campaign.
Video Production
Fourth Elm and their clients speak on the vision and culture of Fourth Elm Construction.
Video Production
Salem College wanted to attract more students to their Fleer Center for Adult Education. The result? Their highest enrollment ever.
Click below to see the other TV ad spots we made for them.
Video Production
Forsyth Technical University needed to get more students interested in their trade programs. So we crafted a hype video around the sounds and sights that make them exciting.
This video is just one of many, because Forsyth Tech is one of our favorite partners. Click Learn More to see other projects ranging from a brand video to broadcast ads.
Video Production
Gwyn needed three 30-second ad spots. We decided to position them as lifelong partners of comfort and stability for their clients. Click below to watch the other videos.
Generally you can count on a draft to review in two weeks after the production date where we’re all together gathering the footage. This varies a bit by project, of course.
From there, we can review the direction as well as any significant adjustments you’d like to make through the video editing. The finished product is usually another week or two after that point, making the total turnaround time around a month. Most projects wrap within 3 edits for a beautiful, high quality video showpiece.
We collect a 50% deposit to lock in the production date, or at least a range. We don’t necessarily have to know the exact date at that point, but we like to keep a narrow range of dates available for your project. As we deliver the finished video, the remaining balance becomes due.
For projects over $15k, we offer the option to handle the balance over 3 payments.
After getting a clear picture of what you’re hoping to accomplish in our initial talks, we create the magic on the production day. As we begin the video editing process, we’ll reach out to let you know. After our first round of editing is complete, we’ll send you screen captures of the highlights, which you can review.
For some projects we schedule a realtime review session with clients where we look at the timeline together and make edits. It’s truly full service, all the way to delivery of something you’ll be proud to show off.
We’ve produced stunning showpieces for local colleges, apartment complexes, construction companies, events, and even podcasts. Whether it’s a one-off video production or ongoing work for your social media channels, we have a powerful combination of cutting edge equipment and knowhow.
You’ll have an experienced production team in your corner, and you don’t have to compromise on your vision.
Ready to tell your story? Let’s team up and create something awesome.
When you’re fleshing out your strategy, it’s helpful to consider the 3 main phases of a buyer’s process (often called the buyer’s journey).
When you’re brainstorming your video content, begin by narrowing down which of these phases you’re primarily addressing. The video that will be effective will be fairly different depending on which you’re targeting.
Videos made for the first phase tend to be how-to’s, explainer videos, and friendly Q&A’s. You’re helping the buyer at the very beginning of their process to understand how their problem is generally solved and what they can expect, and hoping that your clear answers build some initial rapport and that they bookmark you, in a sense, as they continue their research.
In the second phase, the buyer has gotten savvier about how they can solve their problem and are now comparing features and pricing of the various solutions. This is where walkthrough videos, product demonstrations, and video tours come into play to highlight what your offerings do best.
Brand story videos make sense for the third phase, since here the last thing determining which of a buyer’s top choices they select will be the vibe. Industries can be pretty competitive in terms of features and pricing. Unless it’s an urgent situation where price is paramount, at the end of the day people make buying decisions because they feel better understood by one company than another. They feel good about the product and the company that makes it, and it makes buying the product feel good, too.
Thoughtful material can even appeal to multiple phases at once, shortening that particular shopper’s buying process.
We’re visual storytellers, and would love to help you craft something you’re proud to have embody what you bring to the table.
Let’s get coffee and discuss ideas!
Let's Get a Coffee!Video Production
A concept commercial made for Grand Trunk Hammocks filmed in the mountains of Montana.
Video Production
Sam's Mart decided to sell any size coffee for $1, and they needed a video that was as outstanding as the deal itself. We went with a fun, creative ad spot to kick off their promotion strong.
Video Production
Canter Power Systems needed a training video for their partnership with Home Depot. The catch? It needed to be engaging.
The result? A winsome video featuring Dan "The Canter Man" and a whole bunch of special effects.
Video Production
Salem Academy and College is 250 years old and we had the pleasure of capturing that history and retelling the story of Salem through interviews with alumni.
Video Production
Carter G. Woodson School, a private school in Winston-Salem, NC, needed a compelling video to reach and recruit teachers. We went with a student-focused narrative that articulates the heart of why teachers teach.
Video Production
Season 2 of Wake Forest University's Face-to-Face speaker series featured world-renowned influential voices. And their video needed to reflect the thoughtfulness and elegance of the event.
Video Production
Wilburn Medical needed a fast-paced brand video to connect with more customers. In just two minutes we crafted a story of who they are, where they've been and where they're headed...with a couple laughs along the way.
Video Production
To commemorate the 75th anniversary of the Winston-Salem Symphony, the 100th birthday of Margaret Sandresky and the 250th anniversary of Salem College, the historic women's college conducted a conversation with the iconic composer.
Video Production
TrueLook needed a brand video that truly (no pun intended) captures the uniqueness of their product. We leveraged a significant amount of screen capture to illustrate the software interface and show its value to more customers.